Search Engine Optimization or SEO is the process of increasing the quality and quantity of website traffic by increasing the visibility of a web search engine. Some of the most popular search engines are Yahoo, Google, YouTube, Bing, etc.. SEO is an internet marketing strategy, widely used by online platforms. With the invention of the internet came Search Engines and hence came Search Engine Optimization. As mentioned earlier, it helps in increasing the quantity and quality of website traffic, which is beneficial for every business. SEO is used because a business will have more visitors on a SearchEngine than its own website. Therefore, SEO also performs a kind of advertising for the business which helps in marketing. Every business needs to invest in SEO because these days most of the businesses are run online; hence SEO service in India has become a necessity for online as well as offline business.

Although it is beneficial for all kinds of industries, regardless of its size or popularity, it is the most beneficial for small businesses. It is not an exaggeration to say that businesses that don’t practice SEO are in a worse situation than companies who invest in search engine marketing.

Marketing

As mentioned earlier SEO also contributes to the marketing of a business. These days, customers first do their research and then go on to buy a product. Therefore, a high SEO ranking will attract potential customers towards your business. It also increases sales and leads if you offer a viable product or service.

Increase in rate of customers

More than two billion people are online every day, 73% of online activity starts on a Search Engine every day and 40,000 searches take place every day.  This information gives you an estimate that how many people are likely to search for your product. Also, Search engines help customers to compare the products they are looking for. Again, high SEO ranking will attract more customers to your product.

Cost-Effective

Yes, it is way cheaper than advertising. It decreases your cost per acquisition and less expensive than advertising. The only cost is to hire a good Search Engine Optimization company. You can use the saved money to invest it in more efficient ways.

Trust

Let’s take the example of Google. Google is the most popular and trust Search Engine. Almost everyone uses Google according to their needs. Therefore, the trust in your product or service is also built, because SEO pulls in quality traffic because people are basically searching for a solution rather than a problem.

In other words, seo service in india is a necessity for every business, be it online or offline. For instance, before buying a bed for yourself you will look upon the internet to have the best quality bed in your budget. SEO also educates the customer. Once you have hired SEO, it works for you day and night. The ranking will not decrease if do not use it for one night. Once your rank is high enough, SEO will keep promoting your business.