Mere hard work is not enough for web business owners. They need to think out of the box and generate their creative skills to attract the desired targeted audience for their business brands. No matter how big or small you are, if you are not creative or innovative in your ideas, surviving in the fiercely competitive market is indeed tough!

Instagram and its benefits

Instagram came into the market in 2010, and since then it has been a very popular photo sharing platform for businesses and people. Instagram is simple for you to use and more and more people are creating business profiles on it to reach out to the registered 800 million users online.

Website design helps you to present your business better

Instagram and website design should be used creatively for you as a business owner to attract and retain customers. The onus here is to get more and more customers for your business so that you can enjoy profits with success.  


When it comes to Instagram, it is crucial for you to be good with your presentation and layout skills. After all, Instagram is a visual platform, and it is prudent for you to be creative when it comes to marketing your business online and reaching out to the targeted audience. To get real Instagram followers, you must hire professional and skilled website designers to help you reach out to the targeted audience with amazing visuals and layout. The spacing of your pictures is essential. For example, if you are an e-commerce website, it is crucial for you to click photos of your products and place them proactively on your page. You can create thumbnails of your products that are enlarged when clicked on. To make it better you can link these pictures and take your visitor directly to the product page so that they can make the purchase directly.

Navigation helps in conversion

Always remember when you implement website design and Instagram together you can improve the page navigation, and this does go a very long way in marketing and promoting your business. Users are happy when they are introduced to websites that are easy to navigate and use. The same also applies to your social media pages. If you look at Instagram today, the average user is about 18 years to 25 years. This means you can tap into a young targeted audience if you are innovative and creative enough to woo them with your layout, presentation and of course product photos.

Instagram also helps you to post images and videos about your products and share them online with your network. When you are using videos for marketing and promoting your website to the targeted audience, it is crucial for you to make the short. The videos should be for the duration of 15 to 30 seconds. It should contain your core message so that it invokes credibility and trust for the user to make a purchase!

Author Bio: Daniel Mattei is a social media expert and blogger. He says that website design and Instagram should be combined to attract real Instagram followers and better sales for your company.