OnePlus Captured 48 Percent Market in India’s Premium Smartphone Segment in Q4 2017


Chinese telephone creator OnePlus appears to have proceeded with its development in the general Indian premium Android cell phone section (above $400 or generally Rs. 25,900) by catching 48 percent piece of the overall industry in Q4 2017, according to International Data Corporation’s (IDC) most recent Quarterly Mobile Phone Tracker Q4 2017.

The IDC information likewise features the developing significance of the top notch Android cell phone fragment that outflanked the general cell phone showcase with 97 percent Year-on-Year (YoY) development (versus 54 percent for general premium cell phone market and 14 percent for the general cell phone advertise).

Amid 2017 OnePlus developed by

An amazing 1,116 percent in the premium cell phone fragment as it additionally reinforced its strong execution in the online market and settled in itself in the psyches of cell phone clients in India by reliably remaining in front of the players like Apple and Samsung.

As per a Counterpoint Research report for the keep going quarter on the Indian handset advertise, the premium cell phone section was the second quickest developing portion (+20 percent YoY) in CY 2017 driven by the solid execution of OnePlus and Apple.

Discussing the discoveries from the Q4 2017 report, Tarun Pathak, Associate Director, Counterpoint Research, had stated While India’s cell phone showcase keeps on developing in twofold digits, the superior fragment (> INR 30,000) is good to go to become quicker (+20 percent) than the general cell phone advertise in CY 2018.

In such a situation mark like OnePlus

the quickest developing brand in this section, is probably going to develop as it appreciates a solid brand dependability in India while situating itself as a lead executioner in the portion”.

Vikas Agarwal, General Manager at OnePlus stated, “It is genuinely astounding that OnePlus has turned into the greatest Android premium cell phone mark inside only 3 years of entering the Indian market.

It is an incredible approval of our client centered approach and online first plan of action. We are genuinely lowered and thankful to our business accomplices and adoring group for their proceeded with help Read More Story.